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Lull The Brand Behind the Velour Revolution

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Sleep used to be a necessity. Now, it’s a luxury — and Lull is the brand turning it into a design-forward experience. Originally known for its direct-to-consumer memory foam mattresses, Lull has since evolved into a full-blown sleep and comfort brand, offering everything from bedding bundles to bed frames and pillows. In 2025, Lull is more than just a mattress company — it’s a statement about how we live, rest, and recharge.


Pros & Cons of Shopping Lull Today

✅ Pros

  • 365-Night Sleep Trial
    You get a full year to try your mattress at home. If it’s not for you, Lull picks it up for free and issues a refund.
  • Lifetime Limited Warranty
    Their warranty covers sagging, foam breakdown, and other defects — showing confidence in their products.
  • Modern, Minimalist Design
    Lull’s products are sleek, neutral-toned, and blend well into nearly any interior style.
  • Sustainable Materials
    All foams are CertiPUR-US® certified, meaning fewer chemicals and a cleaner sleep environment.
  • Affordability
    With frequent promotions, a Lull mattress often costs less than competitors while still offering premium features.

❌ Cons

  • Too Firm for Some Sleepers
    Lull mattresses tend toward medium-firm, which might be too stiff for side sleepers or lighter individuals.
  • Limited Showroom Availability
    Most customers buy online, so there’s no chance to try before purchasing unless you’re lucky enough to find a showroom.
  • Off-Gassing Smell
    As with most foam mattresses, you might notice a “new mattress smell” that takes a few days to air out.
  • Customer Service Wait Times
    During busy seasons, response times can lag.

5 Best-Selling Lull Pieces Right Now

  • Original Lull Mattress
    A 10-inch, three-layer memory foam mattress known for pressure relief, motion isolation, and all-around comfort.
    Original Lull Mattress - 10 inches of High-Quality Memory Foam
                                                                                                   SHOP NOW
  • Premium Lull Mattress
    A thicker upgrade of the original with extra cooling layers and enhanced support for deeper, undisturbed sleep.

                                                                                                   SHOP NOW
  • Luxe Hybrid Mattress
    Combines memory foam and individually wrapped coils — ideal for hot sleepers and those who want edge-to-edge support.
    Luxe Hybrid Mattress - 13 inches of Premium Memory Foam and Individually  Wrapped Springs – Lull
                                                                                                  SHOP NOW
  • Bedding Bundle
    Includes silky-soft sheets, a duvet cover, pillows, and pillowcases — great for new homes or total bedroom makeovers.
    Bedding Bundle - Twin / Brilliant White
                                                                                                   SHOP NOW
  • Memory Foam Pillow
    Designed to contour to your head and neck, it pairs perfectly with the Lull mattress lineup.
    Memory Foam Pillow – Lull
                                                                                                    SHOP NOW

Who’s Wearing Lull in 2025? The Brand’s Target Audience

Lull’s typical customer is design-conscious, wellness-oriented, and digitally savvy. Whether they’re 25 or 45, they value:

  • Clean, minimalist aesthetics
  • Online convenience and risk-free shopping
  • Health-conscious materials
  • Sleep performance that doesn’t break the bank

The brand is especially popular with:

  • First-time homeowners and renters
  • Couples upgrading from a budget mattress
  • Busy professionals wanting a better night’s rest

Similar Brands to Lull Worth Checking Out

If you like Lull, you might also want to explore:

  • Casper – Known for its zoned support foam layers
  • Tuft & Needle – Great budget-friendly memory foam
  • Saatva – Higher-end luxury options with innerspring feel
  • Avocado – Organic, non-toxic, and eco-conscious products
  • Brooklinen – Bedding-only brand with a cult following for sheets and duvets

What Customers Really Think: Reviews & Ratings

Lull typically earns 4.5 to 4.8 stars from verified customers. Positive feedback highlights:

  • Noticeable sleep improvement
  • Quick, reliable shipping
  • Great support for back and combo sleepers
  • Stylish, understated designs

However, a few concerns appear in reviews:

  • Some find the mattress too firm
  • Off-gassing can take a few days to dissipate
  • Returns may take time, especially during busy months

Despite minor drawbacks, the vast majority of customers say they would recommend Lull to others.


Is Lull Worth Your Money in 2025?

Yes — especially if you value quality sleep and clean design.
Lull offers a compelling combination of comfort, durability, and affordability. Their mattresses are made for real-life use: supportive, breathable, and easy to set up. If you’re someone who wants hotel-level sleep at home, Lull is absolutely worth the investment.

However, if you’re someone who prefers a very soft, plush feel or needs in-store testing before buying, you might want to look elsewhere.


Buying & Reselling Lull: Where and How

Buying:
Lull sells directly through their website, offering free shipping, promotions, and financing options. Mattresses arrive compressed in a box and are easy to set up yourself.

Reselling:
Lightly used Lull products hold decent resale value, especially in urban areas. Consider platforms like:

  • Facebook Marketplace
  • Craigslist
  • OfferUp
  • Local community forums

Tip: Keep the original packaging and receipt if you plan to resell — it builds buyer trust.


Lull FAQs You Didn’t Know You Needed

Q: Can I return a Lull mattress if I don’t like it?
A: Yes. You have 365 nights to decide, and they’ll pick it up for free.

Q: Are Lull mattresses compatible with adjustable bases?
A: Absolutely. All Lull models work with most modern adjustable frames.

Q: Is there fiberglass in Lull mattresses?
A: Lull uses industry-standard fire barriers, and there have been some discussions online about fiberglass. However, proper use (i.e., not removing the cover) ensures safe handling.

Q: Do Lull products come fully assembled?
A: Most items require minimal setup. The mattress simply unrolls, and bed frames can be assembled with standard tools.


How to Contact Lull Customer Service

  • Live Chat: Available on their official website
  • Phone Support: 1‑800‑301‑5845
  • Email: support@lull.com
  • Hours: Monday to Friday, typically 6 AM – 6 PM Pacific Time

Whether you need a refund, tracking info, or product questions, their support team is generally helpful, though response times may vary during peak sales.


Final Thoughts

Lull is proof that you don’t need to choose between comfort, aesthetics, and affordability. In a sea of overhyped mattress brands, Lull stands out for its thoughtful engineering, minimalist vibe, and generous policies. While it’s not perfect for everyone, it hits the sweet spot for the vast majority of modern sleepers.

So if you’re looking to upgrade your bedroom in 2025, Lull is a smart, stylish, and safe bet.

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