At Lilly Pulitzer, we believe life’s best moments happen in color. Whether you’re island-hopping in the tropics, sipping lemonade on a sunlit porch, or dancing barefoot under string lights, every day is a new reason to celebrate — in style, of course. Our Spring/Summer 2025 collection is here to bring your brightest days to life, inspired by palm-lined coastlines, bold botanical prints, and the spirit of effortless joy.
The Story Behind the Prints
Every Lilly print tells a story. Our in-house artists hand-paint each design, drawing inspiration from sun-drenched getaways and spontaneous adventures. This season, you’ll find vivid florals blooming in hues of hibiscus pink, ocean blue, and citrus green — a tribute to the brand’s Palm Beach roots.
Our fan-favorite prints this season include:
- Tropic Tides – A wave of watercolor blues and greens that echo the rhythm of the sea.
- Flamingle All Day – A cheeky, playful nod to flamingos in their natural habitat.
- Sunset Soirée – A romantic mix of warm pinks and golds, perfect for golden-hour gatherings.
Resortwear that Travels with You
Lilly Pulitzer was born out of sunshine, created by our founder Lilly herself to hide juice stains while working at her Palm Beach juice stand. What started as a simple shift dress evolved into a lifestyle of joyful dressing — perfect for travel, leisure, and everything in between.
This season’s resortwear essentials include:
- The Mila Stretch Shift Dress – A modern twist on Lilly’s original design, flattering and functional.
- UPF 50+ Luxletic® Skorts & Leggings – Sun protection meets performance, ideal for morning beach walks or outdoor yoga.
- Flowy Maxi Dresses – Made for sunset dinners and twirls on the dance floor, they move with grace and ease.
More than Fashion: A Lifestyle
Lilly Pulitzer is more than a wardrobe — it’s a community of bold, bright women who aren’t afraid to stand out. Whether you’re planning a destination wedding, a girls’ weekend, or a staycation with tropical flair, our collections bring together timeless style and modern versatility.
Explore our newest additions:
- Lilly Home: Bring the joy indoors with printed beach towels, colorful wine glasses, and curated home décor.
- Lilly Little: Matching mommy-and-me looks to make every family photo pop.
- Lilly Men’s: Yes, we do prints for him too — think tropical button-downs and classic polos.
Join the Print Party
We invite you to be part of the Lilly family by joining our Print with Purpose initiative — where select prints support charitable causes ranging from marine conservation to women’s empowerment. Fashion with heart is always in style.
Your Summer Starts Now
Wherever the sun takes you this season, Lilly Pulitzer is here to dress you in happiness. So grab your favorite pair of gold sandals, throw on a printed wrap, and head into summer with confidence, color, and a little bit of sparkle.
Because when you wear Lilly, the world is your resort.
Leave a comment